Meet the Founder / About Us

I’m Haru, the founder of DNH.

After spending years living and traveling around the world, I realized how easy it is for people to lose themselves, and how the loss of identity is becoming a bigger problem.

We live surrounded by constant information telling us who we should be, what we should look like, what success should mean, and how we should live. Over time, everything begins to look the same. People slowly disconnect from who they truly are.

I created DNH as a response to that.

DNH was built on one belief: your identity is worth celebrating.

It is a movement that reminds people that being different is not something to hide — it is something beautiful and something to be proud of.

One of the core ideas behind DNH is the identity coding system I created. Each code is generated from meaningful personal numbers — birthdays, coordinates, dates, or memories that belong only to you.

No two identity codes are ever the same.

I wanted to create something that physically reflects individuality in a world constantly pushing people toward sameness. A wearable reminder that your story, your experiences, and your existence are uniquely your own.

I want people to reconnect with themselves again. To choose what they genuinely love, not what trends, algorithms, or society tell them to love. To feel free to exist exactly as they are.

Because the world does not need more copies of the same person.
It needs YOU.

DNH and I stand for who you are.